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Strategic financial leadership

Proven in CPG, E-Commerce, and Retail Finance,
with C-Suite Experience
Driving Growth Across Consumer & Retail Markets

Chris Struempler is a seasoned finance executive with deep experience leading growth, profitability, and operational transformation across consumer brands, e-commerce platforms, and omni-channel retail organizations. With successful CFO roles at high-growth direct-to-consumer brands, private-equity-backed businesses, and global enterprises including Amazon and Procter & Gamble, Chris has built scalable finance organizations, optimized working capital, led digital enablement and ERP programs, and steered post-acquisition integration initiatives. His leadership blends strategic planning, data-driven decision-making, and hands-on operational execution to accelerate performance and build lasting enterprise value.

Knockaround LLC — Chief Financial Officer (2023–2025)

High-growth DTC eyewear brand. Chris stood up the company’s first finance organization, built long-range planning, and secured an $8M working capital line to fund inventory and revenue growth. He integrated NetSuite, Shopify, and analytics dashboards to elevate decision-making across DTC, wholesale, and Amazon.

Highlights

    • Built/owned long-term financial model; presented it quarterly to the Board.

    • Implemented cash-flow & contribution-margin forecasting; formal KPI cadence.

  • Completed first-year audit after Tax/Audit transitions; streamlined finance stack.

Cali Bamboo (CALIfloors) — Chief Financial Officer & Board Member (2021–2023)

Led finance, BI, and technology through post-acquisition integration into global flooring leader Victoria Plc. Drove GAAP→IFRS reporting, OKRs/KPIs, supply-chain resilience, and a $15M line of credit. Also served as interim-COO during logistics disruptions and launched a 260,000 sq ft DC.

Highlights

    • Integrated reporting, audit, and controls across channels (D2C, B2B, home centers, marketplaces).

    • Replatformed to CALIfloors.com with improved D2C/B2B experience.

  • Implemented monthly business reviews and company-wide OKRs.

Quick Quack Car Wash — Chief Financial Officer (2019–2020)

PE-backed, multi-location operator. Built the finance organization and scaled from 65→100+ locations, redesigned budgeting, and raised $60M growth capital. Oversaw finance, tax, audit, capital planning, and cross-functional ops support across 26 entities.

Highlights

    • Enterprise modeling for regions/entities; revamped semi-annual budget process.

    • Selected EY for audit/tax; completed first-year audits.

  • Introduced strategic outsourcing to expand capacity.

Beauty Brands — Chief Financial Officer (2017–2019)

Omnichannel beauty retailer (60+ stores + e-commerce). Standardized enterprise KPIs, led finance/IT/supply chain, and completed sale back to founders in partnership with Lazard and PE sponsors.

Highlights

    • Led Finance, Accounting, IT, Supply Chain, eCommerce, and more.

    • KPI/analytics discipline to improve productivity and performance.

BuyAutoParts.com — Chief Financial Officer (2014–2017)

PE-backed e-commerce/wholesale distributor. Implemented MS Dynamics NAV ERP, 3PL logistics, and forecasting tools; delivered multi-year double-digit sales & EBITDA growth and acquired/launched CarPartKings.com.

Highlights

    • Driver-based forecasting and quarterly planning discipline.

    • Inventory turns, asset efficiency, and cash-flow gains from tooling.

J.C. Penney — Sr. Director, E-Commerce & Sephora Inside JCP (2013–2014)

Finance lead for $1.7B combined businesses ($1.1B jcp.com + $600M Sephora Inside JCP). Helped turn online from -33% (2012) to +6% (2013) and double-digit growth in 2014; owned long-range planning and omni-profitability projects.

Amazon — Senior Finance Manager (2007–2013)

Progressive roles in TRMS, Seller Support, and Global Operations. Launched Transaction Verification and Amazon Lending, deployed global activity-based costing across 45 FCs, and led forecasting for $1B operations.

Procter & Gamble — Finance Director & Manager Roles (1998–2007)

Finance leadership across Global Feminine Care and Secret brand. Owned global profit forecasts for a $4B category; delivered +6% sales / +10% profit growth on Secret; led major capex-backed innovation and pricing strategy.

Education

    • MBA, Brigham Young University — Marriott School (Finance & Strategy)
      3.9 GPA; Phi Kappa Phi; Beta Gamma Sigma; full-tuition scholarship; CFA Level I.

  • BS, Business Management, BYU (Finance & International Business) — Japanese minor.

Let us help you

  • Are you spending too much time in the weeds of financial management?
  • Do you lack forward-looking visibility into your cash flow and growth trajectory?
  • Do you need CFO expertise without the overhead of a full-time hire?

Contact us for a free consultation.

Let us help you

  • Are you spending too much time in the weeds of financial management?
  • Do you lack forward-looking visibility into your cash flow and growth trajectory?
  • Do you need CFO expertise without the overhead of a full-time hire?

Contact us for a free consultation.

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Let us help you

  • Are you spending too much time in the weeds of financial management?
  • Do you lack forward-looking visibility into your cash flow and growth trajectory?
  • Do you need CFO expertise without the overhead of a full-time hire?

Contact us for a free consultation.