Expert financial leadership tailored to your business— combining deep operational experience, customized strategy, and a long-term growth mindset.
Proven Operator
Del Mar CFO offers clients the advantage of working with a leader who has not only overseen finance at the highest levels, but has also operated inside the day-to-day realities of consumer brands, e-commerce businesses, and multi-location retail organizations. Chris has guided companies through rapid growth, post-acquisition integration, supply-chain transitions, budget restructuring, and multi-entity financial complexity. His experience as a hands-on CFO at Knockaround, CALI, Quick Quack, Beauty Brands, and BuyAutoParts — complemented by foundational leadership roles at Amazon, J.C. Penney, and Procter & Gamble — ensures that every recommendation is grounded in real-world operational insight, not theoretical planning. Clients gain a partner who understands the full picture of how finance, operations, people, and technology work together to drive results.
Tailored Approach
Del Mar CFO takes a highly personalized approach to every engagement. Rather than relying on preset frameworks or standard templates, Chris collaborates closely with each client to understand their unique structure, challenges, and goals. He designs customized financial models, cash-management processes, KPI dashboards, margin analyses, budgeting systems, and forecasting tools that integrate seamlessly with how each business already operates. With experience spanning global corporations, private-equity-backed companies, and fast-scaling DTC and retail brands, Chris brings the ability to adapt best-in-class financial practices to any stage or business model. The result is a financial strategy that feels relevant, practical, and built specifically for you — creating confidence and clarity at every level of your organization.
Growth-Centric Mindset
Del Mar CFO focuses on helping companies build the financial structure, discipline, and forward-looking visibility needed for sustainable long-term success. Chris has repeatedly led businesses through transformational growth — building finance departments from the ground up, implementing ERP and analytics systems, raising growth capital, optimizing working capital, and guiding multi-channel expansion for DTC and wholesale brands. His approach blends strategic foresight with operational practicality, ensuring that companies aren’t just stable today, but positioned to scale efficiently and profitably in the future. Whether a business is preparing for investment, expanding its product lines, navigating a turnaround, or planning toward an eventual exit, Del Mar CFO helps establish a strong financial foundation that enables confident, informed growth.
Let us help you
Are you spending too much time in the weeds of financial management?
Do you lack forward-looking visibility into your cash flow and growth trajectory?
Do you need CFO expertise without the overhead of a full-time hire?
